Tag Archives: commercials

The online dating commercial that went awry

This week I’ve been binge watching Scandal because I’m super behind. You know, the show where everyone is either getting shot and bleeding out in a car trunk, or otherwise they’re having sex with the President. Or maybe both. Simultaneously.

Anyway, the reason this is relevant is because when I’m behind on a TV show, I watch it On Demand. And when you watch a show On Demand, chances are you’ll see the same commercial over and over and over again. (I feel like this blog post is turning into one of those commercials where the final message is “don’t eat fried chicken out of a garbage bin! Switch to Geico!”) I wound up in just such a predicament — watching the same commercial for one online dating site over and over and over again. At first, it didn’t bother me, but remember: I’m on a Scandal watching binge, meaning as I write this, I’m four episodes deep and things are starting to get weird. Pretty soon, I can probably expect Russian/Iraqi/Canadian spies to come bursting in and kidnap me to take me to some hole in the floor or something. I don’t know what’s happening anymore. But I do know by now, I’ve seen this online dating commercial a lot.

What you may or may not know about me is I work in communications. I am, in fact, a master of communications. No, wait, I have a Master’s in communications. I keep trying to get people to call me Master Carin, sort of like if I had a Ph.D. they’d call me Doctor, but no luck so far. I digress…

So with all of my awesome communication know-how, I started to really process this commercial… and the more I watched it, the more I realized it is really the anti-commercial. This commercial 100% makes me not want to invest in their dating site. So here it is:

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